Located outside Chicago in Naperville, businesswomen Minda Grabiec and Nikki Ruehl run a pawn shop that caters to women. The family-friendly boutique specializes in merchandise appealing to women, including jewelry, vintage Barbie dolls, and one-of-a-kind antiques. Each episode focuses on how pawn businesses operate, and features Minda and Nikki struggling to debunk the stereotype that the pawn business is only for men. With their two business partners, Greg Holloway and Tom Brunzelle, they pawn, purchase, and sell just about anything to keep their fledgling company afloat.